Table of Contents

 

In This Perspective

NG Retail Summit Europe, 2012
Focus on the Customer Experience
The NG20 Discussion Set the Tone for the Event
The Customer Experience Framework
Omnichannel in Europe: A Tale of Two Halves
Service Should Take Precedent in the Omnichannel Proposition
The Customer Journey
Nokia Keynote: Kiosks Can Deliver Measurable Value
Multichannel the IKEA Way: Putting the Core Proposition at the Heart of the Strategy
The Store Will Stay, But Formats Must Evolve
The Store Will Evolve To Be an Integrated Part of the Omnichannel Strategy

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