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Predictions

In This Study

Situation Overview

Economic Outlook
Inventory Levels Are on the Up, But Profit Margins Are Declining
Figure: EMEA Retail Trade Industry Quarterly Trends, 1Q02–3Q11
Uncertainty Continues to Tarnish European Retail
The Highest Level of Uncertainty is in Western Europe
Costs are a Concern in Eastern Europe, but Drivers of Growth Exist
Russia is Growing Steadily, but Faces a Challenging Year
The Middle East Outlook is Brighter
African Retail is Making Progress
IT Spending
Software Spending in Western Europe to Grow Above the Global Industry Average While Hardware and Services Suffer
Table: Western Europe Retail Industry External IT Spending by Technology, 2011 and 2012 ($M)
General Merchandise and Food Retailers Have Better Prospects
Figure: Western Europe Retail Industry External IT Spending by Segment (2011-2012)
Retailers in CEE and MEA Will Spend a Combined Sum of $8B on Technology in 2012

Future Outlook

Prediction #1: Consumers, Not Products or Channels, Are Essential for Staying in Business
Prediction #2: The Omnichannel Consumer Directs a New Retail IT Model for the Industry — O3
Figure: Traditional IT Model
Figure: O3 Platform
Prediction #3: "Online Inside" Drives Store Mobile Innovation
Prediction #4: Consumers Will be Encouraged — "Bring Your Own Device"
Prediction #5: Online Shopping Experiences Step Outside of the eStore
Prediction #6: The Coming of Age for Contactless
Prediction #7: 2012, the Year of Merchandising Transformation: Have a LASAR Focus
Predictions #8: Retailers in CEE Will Push for Greater Collaboration with Manufacturers
Prediction #9: In the Middle East, Customer Analytics and BI Will Gain Momentum
Prediction #10: In Africa, Retailers See 2012 as the "Year of Implementation"

Essential Guidance

Invest in the "Four Forces" of Productivity
Figure: Retail Initiatives from the Four Forces of Productivity
Create a Vision and Investment Road Map for an O3 Platform
Don't Forget the Importance of Being Genuine

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Related Research
Synopsis

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