Table of Contents

 

IDC Retail Insights Opinion

In This Study

Situation Overview

The Approach

Table: Research Project Milestones

Case Studies — Laboratories of Discovery

Case 1: Retailer A — A Big-Box Retailer
Background
The Takeaways
Case 2: Retailer B — A Big-Box Retailer
Background
The Takeaways
Case 3: Retailer C — A Fast Fashion Clothing Retailer
Background
The Takeaways

Future Outlook

Enterprise Socialytics Enables the Social Business of Retail
O3 Retail Enterprise Technology Model — The Context for Socialytics
Figure: IDC Retail Insights' Omnichannel Orchestration and Optimization Model
Socialytics Enterprise Design Objectives
Socialytics — A Retail Enterprise Model
Figure: Retail Enterprise Socialytics Model
Business Process and Organizational Considerations
Table: Socialytics Applications in Retail
Methodological Aspect of Retail Socialytics
IDC Typology of Socialytics Methodologies
Figure: IDC Typology of Socialytics Methodologies
Methodological Enablers — Harvest, Organize, Analyze, and Report
Table: Key Methodological Aspects of Socialytics in Retail
Socialytics Capabilities in the Making
Evolving Capabilities
Evolving Use Cases and Competing or Complementary Analytics

Essential Guidance

Actions to Consider
Organizational and Change Management Guidance
Analytics Guidance

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Related Research
Synopsis

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