IDC Retail Insights Launches New Media and Entertainment Solutions Market Share Guide

Offering examines industry-specific vendor revenue to provide holistic view of top vendors

Framingham, MA – January 30, 2013 – Today, IDC Retail Insights launched the Media and Entertainment Solutions Market Share Guide. Designed to support the needs of IT Executives who seek to understand the market landscape of IT suppliers in the media and entertainment industry, the guide examines solution-specific revenue for the top worldwide media and entertainment solutions vendors. The guide covers six key solutions: video and audio management, media xRM, broadcast and radio automation, content delivery and distribution, demand-side platform, and intellectual property and royalty management. Unlike products that examine horizontal vendor revenue from either a hardware or a software or services perspective, this guide examines industry-specific vendor revenue at the solution level and provides a holistic view of the top vendors across each of the six solution areas.

The Media and Entertainment Solutions Market Share Guide provides an integrated data set in pivot table format that examines 129 vendors in the U.S. market. The pivot table format provides access to custom data inquiries of each segment, which include hardware, software, and services, and numerous customer segments including advertising, broadcasting, music and film and printing and publishing. In addition, a market forecast for 2011 to 2016 is provided for each of the six solutions by customer segment.

Our Approach

The Media and Entertainment Solutions Market Share Guide uses a combination of vendor surveys, proprietary models, and public information to estimate the total solutions revenue earned by the top vendors in each of the five key solutions. Depending on the solution, the vendors may be diversified, with only a portion of their total revenue allocated to the market, or specialized, with most or all of their revenue in that market. The media and entertainment IT solutions have been selected to fit the following characteristics:

• High growth rate relative to overall media and entertainment-related IT spending as a whole

• Lack of detailed and reliable public information on supplier revenue in the specific market because either most vendors are private companies or the public vendors do not segment revenue at the necessary detail

• High rate of technological change leading to disruptive market economics and an evolving vendor landscape

• Current importance to the specific vertical industry and ongoing relevance to the IT and business process landscape

Important vendors in the media and entertainment market and new solutions will continue to be added over time.

“Our media and entertainment solutions guide is designed to help IT executives identify the suppliers participating in the media and entertainment industry,” said Scott Tiazkun, a Senior Research Analyst with IDC's Global Technology and Industry Research Organization. “It is our goal to help these IT executives understand the supplier landscape in this industry's dynamic sectors and to adjust their IT procurement and sourcing strategies accordingly."

To learn more about the new Media and Entertainment Solutions Market Share Guide, please visit: http://www.idc-ri.com/getdoc.jsp?containerId=IDC_P26310.

IDC’s Global Technology and Industry Research Organization (GTIRO) and IDC Insights will also host a complimentary web conference: “Industry Solutions Landscape: What IT Executives Need to Know About Suppliers in Six Dynamic Vertical Markets,” on Tuesday, February 12th at 12:00 p.m., U.S. Eastern time. To register, please visit: http://bit.ly/IDCIndustrySolutionsWebcast.

The one-hour webcast will discuss specific industry solutions in the Media and Entertainment industry, as well as these other important vertical markets: Energy/Oil & Gas, Financial Services/Banking, Government, Healthcare, and Retail. The analysts will reveal established and new IT suppliers, hot growth areas, and the industry trends that are shaping these market landscapes.

About IDC's Global Technology and Industry Research Organization

IDC’s Global Technology and Industry Research Organization provides a portfolio of offerings that are relevant to both IT and business needs. The cross-vertical research services leverage the expertise of both IDC's technology and industry analysts to offer qualitative and quantitative IT spending, vendor share and industry trend analysis. The products offer:

• Hundreds of technology forecasts segmented and interlocked by industry, region, state, and company size

• Vendor share analysis by technology, industry and company size

• IT spending trends and future investment priorities

• IT purchasing behavior and priorities of the world's largest companies

• Historical technology adoption, IT intensity and propensity to spend, usage patterns, and go-to-market strategies by industry and company size

For more information, please visit http://www.idc.com, email GTIRO@idc.com, or call 508-872-8200.

About IDC Retail Insights

IDC Retail Insights assists retail businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the retail industry. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit http://www.idc-ri.com, email info@idc-ri.com, or call 508-935-4490. Visit the IDC Retail Insights Community at http://idc-insights-community.com/retail.

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