IDC Retail Insights Report Reveals How Retailers Can Monetize Big Data
Research finds omnichannel retail business and IT strategies will continue to rapidly evolve
Framingham, MA – September 28, 2012 – IDC Retail Insights released a new report that addresses the big data and analytics needs of retailers. The new study, Business Strategy: The Big Data and Analytics Pillar of 3rd Platform Retail IT (Document #GRI236643),examines the big data and analytics pillar of the 3rd Platform of Information Technology in the context of omnichannel retail.
“Four quadrants of the intelligent retail economy—customer data sources, social data sources, market data sources, and supply data sources produce constant streams of data creating millions of transactions and billions of interactions,” said Greg Girard, Program Director of IDC Retail Insights. “The returns on investment in big data and analytics can be monetized through traditional levers of customer loyalty, revenue growth, cost reduction, and new business models. Value creation requires aligning big data and analytics projects with three imperatives of omnichannel retail – insight, personalization, and personalized community engagement with the brand. Retailers will derive more value from big data and analytics as they successfully manage five dimensions of change – intent, process, people, data, and technology."
For additional information about this report, or to arrange a one-on-one briefing with Greg Girard please contact Sarah Murray at 781-378-2674 or email@example.com. Reports are available to qualified members of the media. For information on purchasing reports, contact firstname.lastname@example.org; reporters should email email@example.com.
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