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IBM Buys DemandTec and Adds Critical Component to Its Retail and Consumer Goods BAO Portfolio

December 09, 2011

By: Leslie Hand, Greg Girard

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Subscriptions Covered:

IDC Retail Insights: Merchandising and Marketing Strategies and Retail Analytics , IDC Retail Insights: Retail IT Infrastructure Strategies , IDC Retail Insights: Retail Solutions Market Share Guide , IDC Retail Insights: Retail Supply Chain, Sourcing and Product Life-Cycle Management Strategies , IDC Retail Insights: SmartAnalysis

Companies Covered:

Oracle Corporation, SAP AG, IBM, NETEZZA, LLC, DEMANDTEC, INC., Teradata Corporation

Regions Covered:

Topics Covered:

Analytic applications, Applications, Hardware, Mobility, Software, eCommerce

Vertical Markets:

Consumer Marketing and Promotions, Global Retailing, Retail, Retail Global Supply Chain, Store and Online Shopping Experience

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