Christine Bardwell is IDC Retail Insights’ research manager for EMEA.
In this position, she manages IDC Retail Insights' research in for the retail store, channel and consumer strategies program. She also provides consulting and advisory support to retail end-user organizations, as well as to IT vendors serving the retail industry.
Bardwell has developed extensive insight into retail technologies, but specifically consumer facing technologies used by retailers, both instore and online. She is an expert in ecommerce and mcommerce markets and technologies, as well as social shopping and augmented reality. Her specialist knowledge also extends to back-end systems and an understanding of multichannel retail processes, technologies and integration.
Bardwell regularly speaks at industry events and contributes to the Customer Experience blog on the IDC Retail Insights Community (http://idc-insights-community.com/retail) and has a large and established industry following on Twitter (@C_Bardwell). She is also a regular addition to industry awards judging panels.
Bardwell has nearly 10 years' experience researching the technology sector in Europe. Prior to joining IDC, she worked as a senior analyst managing the retail technology research stream for Ovum, (part of the Datamonitor Group), and as a research manager for IT Europa.
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Key Takeaways from SAPPHIRE NOW, Madrid 2012: SAP's HANA Journey Continues
Philip Carter,
Henry D. Morris,
Bo Lykkegaard,
Raymond Boggs,
Ranjit Rajan,
Spencer Izard,
Tomasz Sloniewski,
Alex Kwiatkowski,
Lorenzo Veronesi,
David Bradshaw,
Christine Bardwell,
Silvia Piai,
Matthias Zacher,
Kimberly Knickle,
Massimiliano Claps,
Alys Woodward
Dec 2012 - Doc # LC58U Insight
This IDC Insight examines the recent SAPPHIRE NOW event from November 12–16, 2012, in Madrid, Spain. It aims to provide an overview of SAP's key announcements at the event, how these fit into its ongoing technology and go-to-market strategi...
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NGR: The Customer Experience Issue
Ivano Ortis,
Christine Bardwell
Jun 2012 - Doc # GRRS51U Perspective
From April 17–19, 2012, IDC Retail Insights moderated and presented at the GDS Next Generation (NG) Retail Summit in the beautiful setting of Turnberry, Scotland. This IDC Retail Insights Perspective provides an overview of the presentation...
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John Lewis: The Path to Omnichannel
Christine Bardwell
May 2012 - Doc # GRRS03U Methods and Practices
Drawing best practices from omnichannel retail leader John Lewis, this IDC Retail Insights highlights and details key areas of the retailer's strategy and investment focus as a guide for other retailers that understand the importance of omn...
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More Research authored by Christine Bardwell
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