Analyst Profile

Christine Bardwell

Research Manager

Christine Bardwell is IDC Retail Insights’ research manager for EMEA.

In this position, she manages IDC Retail Insights' research in for the retail store, channel and consumer strategies program. She also provides consulting and advisory support to retail end-user organizations, as well as to IT vendors serving the retail industry.

Bardwell has developed extensive insight into retail technologies, but specifically consumer facing technologies used by retailers, both instore and online. She is an expert in ecommerce and mcommerce markets and technologies, as well as social shopping and augmented reality. Her specialist knowledge also extends to back-end systems and an understanding of multichannel retail processes, technologies and integration.

Bardwell regularly speaks at industry events and contributes to the Customer Experience blog on the IDC Retail Insights Community (http://idc-insights-community.com/retail) and has a large and established industry following on Twitter (@C_Bardwell). She is also a regular addition to industry awards judging panels.

Bardwell has nearly 10 years' experience researching the technology sector in Europe. Prior to joining IDC, she worked as a senior analyst managing the retail technology research stream for Ovum, (part of the Datamonitor Group), and as a research manager for IT Europa.

Research Authored by Christine Bardwell

SAP Fills a Large Gap in Omnichannel Retail Stack With Acquisition of hybris Christine Bardwell Jun 2013 - Doc # GIPW54V    Perspective On June 5, 2013, SAP announced its intent to acquire the ecommerce vendor hybris for an undisclosed sum. Founded in 1997, the Munich-headquartered hybris generated sales of $114.4 million and a substantial profit in 2012. It is considered t... purchase document

The CIO-CXO Partnership: Enabling Social Business Eric Newmark,  Kimberly Knickle,  Christine Bardwell,  Mary Wardley,  Heather Ashton Apr 2013 - Doc # 240707    Customer Needs and Strategies This IDC study discusses the role of the chief information officer (CIO), which continues to evolve within the organization as new technologies like social, mobile, cloud, and big data and advanced analytics emerge and become instrumental t... purchase document

Perspective: Looking Beyond NRF 2013 — From Talking Omnichannel to Doing It Ivano Ortis,  Robert Parker,  Leslie Hand,  Greg Girard,  Christine Bardwell Feb 2013 - Doc # GRI239448    Perspective This IDC Retail Insights Perspective provides a review of National Retail Federation (NRF), the largest retail technology event worldwide, which took place in New York City on January 13–16, 2013. The IDC Retail Insights analyst team captur... purchase document

EMEA Retail 2013 Top 10 Predictions Ivano Ortis,  Christine Bardwell,  Luca Bonacina,  Mark Yates,  Hana Chmelova Feb 2013 - Doc # GIPW52V    Event Proceeding This IDC Retail Insights Web Conference provides a forward looking view of the retail business environment, technology trends and their impact on IT investments in 2013 and beyond across EMEA (Europe, Middle East and Africa).Discussion was ...

Worldwide Retail Industry 2013 Top 10 Predictions Robert Parker,  Ivano Ortis,  Leslie Hand,  Greg Girard,  Christine Bardwell Jan 2013 - Doc # GRI238956    Top 10 Predictions This IDC Retail Insights report presents our annual top 10 predictions.Bob Parker, vice president of research, said, "Our theme for 2013 is 'the new rules of retail' and builds on our ongoing research around omnichannel retailing. Since coi... purchase document

Key Takeaways from SAPPHIRE NOW, Madrid 2012: SAP's HANA Journey Continues Philip Carter,  Henry D. Morris,  Bo Lykkegaard,  Raymond Boggs,  Ranjit Rajan,  Spencer Izard,  Tomasz Sloniewski,  Alex Kwiatkowski,  Lorenzo Veronesi,  David Bradshaw,  Christine Bardwell,  Silvia Piai,  Matthias Zacher,  Kimberly Knickle,  Massimiliano Claps,  Alys Woodward Dec 2012 - Doc # LC58U    Insight This IDC Insight examines the recent SAPPHIRE NOW event from November 12–16, 2012, in Madrid, Spain. It aims to provide an overview of SAP's key announcements at the event, how these fit into its ongoing technology and go-to-market strategi... purchase document

Perspective: Retail Technology Vendor Profile: Digby Christine Bardwell,  Leslie Hand Aug 2012 - Doc # GRRS52U    Perspective This IDC Retail Insights Vendor Profile analyzes Digby, a company playing in the retail mobile commerce market, and reviews core vendor selection criteria: technology or solution offering, total cost of ownership, and partners and existing ... purchase document

Contactless Payments and NFC in Retail: The U.K. Christine Bardwell Jul 2012 - Doc # GRRS04U    Business Strategy This study, focusing on the U.K. market, is the first in a series of country- and region-specific IDC Retail Insights business strategy studies outlining the market and opportunities for contactless and NFC payments in retail. The study pro... purchase document

Perspective: IDC Retail CIO Summit 2012 at a Glance Robert Parker,  Ivano Ortis,  Leslie Hand,  Luca Bonacina,  Mark Yates,  Christine Bardwell Jul 2012 - Doc # GIPW55U    Perspective IDC's Retail CIO Summit Europe 2012 was held on June 14–15 in the Chantilly, France, near Paris. This IDC Retail Insights report provides a summary of the key perspectives provided during the event and outlines our reflections on the discus... purchase document

NGR: The Customer Experience Issue Ivano Ortis,  Christine Bardwell Jun 2012 - Doc # GRRS51U    Perspective From April 17–19, 2012, IDC Retail Insights moderated and presented at the GDS Next Generation (NG) Retail Summit in the beautiful setting of Turnberry, Scotland. This IDC Retail Insights Perspective provides an overview of the presentation... purchase document

John Lewis: The Path to Omnichannel Christine Bardwell May 2012 - Doc # GRRS03U    Methods and Practices Drawing best practices from omnichannel retail leader John Lewis, this IDC Retail Insights highlights and details key areas of the retailer's strategy and investment focus as a guide for other retailers that understand the importance of omn... purchase document

More Research authored by Christine Bardwell