Analyst Profile
Praveen Sengar
Research Manager, Enterprise Applications, Domain Research Group, IDC Asia/Pacific
Praveen Sengar has over 6 years of market research, consulting and advisory experience in the Information Communications and Technology industry.
Based in IDC's regional headquarters in Singapore, Praveen is responsible for managing the Enterprise Application Software Research in the Asia/Pacific region. Praveen leads a team of analysts across country offices, who are responsible for market sizing, competitive analysis, market segmentation by vertical industries & business segments, and channel dynamics impacting the enterprise application market in the Asia/Pacific region.
Prior to joining IDC Asia Pacific, Praveen worked with IDC (India) as head Consulting, Enterprise Computing and Vertical Research, Lowe Lintas in brand management and Ranbaxy Pharmaceuticals in marketing. He was responsible for all consulting assignments, and identifying new research opportunities for the organization.
Praveen was also in-charge of driving IDC India’s research into emerging technology markets such as Virtualization, Unified Communications, Cloud Computing, Service Oriented Architecture (SOA), Information Management, Managed Services, and Datacenter Services market. As the head of industry verticals research, Praveen had conceptualized and led important customized assignments to study emerging IT markets in the Healthcare, Government and BPO/IT-enabled Services sectors.
Praveen regularly speaks and moderates at industry conferences and events, sharing his technology insights and opinions. He has been quoted in several newspapers, trade publications, and business newswires.
Research Authored by Praveen Sengar
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SAPPHIRE NOW 2010: SAP Broadens Offerings and Sets Out a Road Map for an In-Memory Future
Henry D. Morris, Bo Lykkegaard, Mary Wardley, Robert Parker, Ruediger Spies, Stephen D. Drake, Praveen Sengar, Gard Little, Kimberly Knickle, Michael Fauscette, Alan Tong, Ricardo Villate, Brian McDonough, Mariana Zamoszczyk, Melinda-Carol Ballou, Raymond Boggs
Jun 2010 - Doc # 223698
Vendor Profile
This IDC Vendor Profile presents a review of SAP's user conference, SAPPHIRE NOW 2010.
purchase document
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