Document Overview

Next-Generation Shopping: Retail Strategies and Technologies to Guide and Influence Consumers


Authors: Ivano Ortis, Leslie Hand, Robert Parker
Document #GRRS51Q
PublishedDecember, 2008
Document TypeInsights Presentation
Number of Pages     63

Abstract

The economic world crisis requires retailers to immediately undertake a strategic roadmap and a business process optimization focused on three main pillars:

  • Shopping experience evolution — Explanation of how this can be achieved with the implementation of enabling technologies that encompass physical stores and all sales channels: online, mobile, call center, catalogue, etc. Future store technologies will require real-time capabilities based on centralized store systems architectures with integrated ecommerce platforms.
  • Retail demand intelligence — Among retailers' top objectives is the attainment of an improved ability to anticipate consumers' expectations. This can be accomplished through the gradual optimization of retail IT architectures and infrastructures, advancement in demand forecasting applications, and tight business process integration; sourcing, merchandising, retail planning, price and promotion management, workforce management, etc.
  • Consumer intelligence development — This is the fundamental element that must be embedded in the above strategies to achieve increased customer loyalty and satisfaction, thus ensuring the maximum business returns.

This presentation was made in a Webcast on December 4, 2008, and includes facts, data, analyst opinions, and recommendations resulting from recent research conducted in Europe and worldwide. Global Retail Insights' vision for "Retail in 2020" will also be presented.

Analysts speaking at this Web Conference included EMEA Research Director, Ivano Ortis, who lead this dynamic discussion. He was joined by Global Retail Insights analysts Robert Parker and Leslie Hand.

Subscriptions Covered:

European IT Opportunity: Retail and Wholesale, Retail Store, Channel, and Consumer Strategies

Regions Covered:

Central and Eastern Europe, Europe

Categories Covered:

Insights: Global Retail, Consumer Shopping, Industry Segments & Trends, Technology Directions

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