Newsletters Document Overview
John Lewis: The Path to Omnichannel
| Author: | Christine Bardwell |
| Document # | GRRS03U |
| Published | May, 2012 |
| Document Type | Methods and Practices |
| Number of Pages | 22 |
| Number of Figures | 8 |
Overview
Drawing best practices from omnichannel retail leader John Lewis, this IDC Retail Insights highlights and details key areas of the retailer's strategy and investment focus as a guide for other retailers that understand the importance of omnichannel retailing for future business growth
"John Lewis's omnichannel vision is a great example for any retailer that understands how vital technology and investment is to providing the experience that the shoppers of today expect," said Christine Bardwell, research manager, IDC Retail Insights Retail Store, Channels and Consumer Strategies service.
Subscriptions Covered:
IDC Retail Insights: Retail Store, Channel, and Consumer Strategies
Companies Covered:
John Lewis Partnership PLC, Buy.com Inc.
Regions Covered:
Topics Covered:
App stores, Applications, Marketing automation, Mobility, Order management, Routers, Sales operations, Software, WiFi, WAPI, Wireless LAN infrastructure, eCommerce
Vertical Markets:
Consumer Marketing and Promotions, Consumer Packaged Goods and Retail, Consumer Shopping, Fast Moving Consumer Goods, Global Retailing, Retail, Retail Global Supply Chain, Store Technology
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