John Lewis: The Path to Omnichannel
|Document Type||Methods and Practices|
|Number of Pages||22|
|Number of Figures||8|
Drawing best practices from omnichannel retail leader John Lewis, this IDC Retail Insights highlights and details key areas of the retailer's strategy and investment focus as a guide for other retailers that understand the importance of omnichannel retailing for future business growth
"John Lewis's omnichannel vision is a great example for any retailer that understands how vital technology and investment is to providing the experience that the shoppers of today expect," said Christine Bardwell, research manager, IDC Retail Insights Retail Store, Channels and Consumer Strategies service.
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