Document Overview

Technology Selection: Mobile Applications Enhance the Success of Retailers' Loyalty Programs


Authors: Uria Fiano, Ivano Ortis, Christine Bardwell
Document #GRRS01T
PublishedJune, 2011
Document TypeTechnology Selection
Number of Pages     14

Overview

This study explores the art of retail-specific loyalty management applications and the business benefits they bring to retailers. The overarching aim of our study is to identify business, organizational, and IT requirements that retailers should consider when evaluating new investments in loyalty applications.

The study draws upon extensive IDC Retail Insights resources, including:

  • IDC Retail Insights previous research and existing material
  • Interviews with both vendors and retail end-users
  • Desk research
  • IDC Retail Insights analysts' expertise

The study will provide readers with a broad outline of the major applications for retail loyalty management. It will also provide a picture of near-future evolutionary patterns and the emerging trends of loyalty technologies.

This IDC study explores the art of retail-specific loyalty management applications and the business benefits they bring to retailers. The overarching aim of our study is to identify business, organizational, and IT requirements that retailers should consider when evaluating new investments in loyalty applications.

"Our study shows that innovative loyalty applications are ready to drive and support competitive advantage of Western European retailers by ensuring better insights on customers' preferences," said Uria Fiano, associate research analyst, IDC Retail Insights. "Within the omnichannel environment, mobile applications represent the most appropriate tool to deliver content-relevant messages at the right time and at the right place to loyal and new customers."

IDC Retail Insights Opinion | In This Study | Situation Overview | Future Outlook | Essential Guidance | Learn More

Subscriptions Covered:

IDC Retail Insights: Retail Store, Channel, and Consumer Strategies

Companies Covered:

SIEBEL SYSTEMS, INC., BP p.l.c., TIBCO SOFTWARE INC., MultiPartner AB, Hugo Boss AG, Homebase Ltd, NCR CORPORATION, Ralph Lauren, Gucci Group N.V., MOTOROLA SOLUTIONS, INC., Oracle Corporation, STARBUCKS CORPORATION, Sainsbury, American Airlines, Inc., PI.O.ES. (RESTORANT SOLIYUSHENS) BE`AM, Integrated Service Technology Inc., Stop and Shop Cos Inc

Regions Covered:

Asia Pacific, United States, Western Europe

Topics Covered:

Analytic applications, Android, Applications, Broadband, Customer relationship management applications, Hardware, Marketing automation, Mobility, Order management, Smartphone, Software, Video player, eCommerce

Vertical Markets:

Consumer Shopping, Fast Moving Consumer Goods, Global Retailing, Retail, Retail Global Supply Chain, Store Technology, Store and Online Shopping Experience

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