Document Overview

Business Strategy: Social Commerce Opportunities, Strategies, and Risks for Retailers Globally

Authors:	Ivano Ortis, Alessandro Casoli
Document #	GRRS01S
Published	January, 2010
Document Type	Market Overview
Number of Pages	18
Number of Figures	5

Overview

This IDC Retail Insights report gives an overview of the main opportunities being created by social networks for retailing. It draws on IDC Retail Insights resources, including analyst expertise, previous reports, consumer and retailer survey results. This also analyzes the various social phenomena developing on the Web 2.0, and how that can be used by retailers to gain a competitive advantage.

"It is increasingly on social media that retail brand awareness is established and brand image is built," said Ivano Ortis, research director, IDC Retail Insights. "Social networks, blogs, price comparison Web sites, and the likes can all be used by retailers of all kinds and sizes to attract and influence customers, to study demand patterns, to improve brand reputation, and, finally, to provide customer support. Looking ahead, IDC Retail Insights sees an open social network built on a personalized widget portal, which will be available to each consumer individually, independent of each retailer — and yet supported by all of them — accessible from everywhere via a wide array of technologies."

Retail Store, Channel, and Consumer Strategies

Worldwide

Insights: Global Retail, Consumer Shopping, Industry Segments & Trends, Technology Directions

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