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Perspective: IBM's Front-Office Transformation Addresses the Renaissance of the Store
| Authors: | Greg Girard, Heather Ashton |
| Document # | GRI238925 |
| Published | January, 2013 |
| Document Type | Perspective |
| Number of Pages | 6 |
Overview
This IDC Retail Insights Perspective takes a look at a recent IBM event in the context of the renaissance of the store. In November, a number of IDC Insights analysts attended IBM's Global Business Services Insights event on "Transforming the Front Office" in New York City. The event provided a good opportunity to take a closer look at how IBM's services organization is taking to market its Smarter Commerce and Front-Office Transformation businesses. IDC Retail Insights found a number of synergies between IBM's point of view (POV) on front-office transformation and ours that the reimmersion of digital technologies within the store is transforming retail. Welcome to the renaissance of the store.
Subscriptions Covered:
IDC Retail Insights: Merchandising and Marketing Strategies and Retail Analytics , IDC Retail Insights: Retail Store, Channel, and Consumer Strategies
Companies Covered:
Regions Covered:
Topics Covered:
Operations and manufacturing applications, Social networking, eCommerce
Vertical Markets:
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