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Perspective: Showrooming — The Grinch That Could Steal Christmas
| Author: | Greg Girard |
| Document # | GRI238520 |
| Published | December, 2012 |
| Document Type | Perspective |
| Number of Pages | 5 |
Overview
This IDC Retail Insights Perspective discuses the 2013 holiday shopping season that has seen the emergence of show rooming as a new and consequential dimension of omnichannel retailing. We've just published a document presenting our analysis of a survey of 1,000 consumers who will have showroomed by the end of the 2012 shopping season. We reprise these points in this Perspective.
Subscriptions Covered:
IDC Retail Insights: Merchandising and Marketing Strategies and Retail Analytics , IDC Retail Insights: Retail IT Infrastructure Strategies , IDC Retail Insights: Retail Store, Channel, and Consumer Strategies
Regions Covered:
Topics Covered:
Vertical Markets:
Consumer Marketing and Promotions, Global Retailing, Retail, Retail Global Supply Chain
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