Perspective: Showrooming — The Grinch That Could Steal Christmas
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This IDC Retail Insights Perspective discuses the 2013 holiday shopping season that has seen the emergence of show rooming as a new and consequential dimension of omnichannel retailing. We've just published a document presenting our analysis of a survey of 1,000 consumers who will have showroomed by the end of the 2012 shopping season. We reprise these points in this Perspective.
IDC Retail Insights: Merchandising and Marketing Strategies and Retail Analytics , IDC Retail Insights: Retail IT Infrastructure Strategies , IDC Retail Insights: Retail Store, Channel, and Consumer Strategies
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