Document Overview

Perspective: The 3rd Platform Provides Advantages for SMB Retailers


Authors: Leslie Hand, Heather Ashton
Document #GRI237483
PublishedOctober, 2012
Document TypePerspective
Number of Pages     11
Number of Figures     4

Overview

This IDC Retail Insights Perspective discusses the advantages the 3rd platform provides for the small and midsize business (SMB retailer). The past year has crystallized the new retail paradigm across all market segments. Retailers of all sizes have made notable efforts to begin bringing "online inside" the store and melding customer touch points into a streamlined operating model. Technology provides new ways to engage customers through social media, offers emerging mobile commerce coupon and payment options, and presents back-end systems that enable real-time inventory visibility on the store floor. However, for the small and midsize retail business, making the move to omnichannel can be daunting.

In This Perspective | Learn More

Subscriptions Covered:

IDC Retail Insights: Retail IT Infrastructure Strategies , IDC Retail Insights: Retail Supply Chain, Sourcing and Product Life-Cycle Management Strategies

Topics Covered:

App stores, Applications, Data-replication services, Failover and failback, Mobility, Networks, Order management, Storage, eCommerce

Vertical Markets:

Fast Moving Consumer Goods, Global Retailing, Retail, Retail Global Supply Chain

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