Perspective: Omnichannel and Relevance — Watchwords at the Citi Investment Research Global Consumer Conference
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This IDC Retail Insights Perspective focuses on the key points regarding the role of information technology in driving results that retailer executives made at Citi Investment Research's 2012 Global Consumer Conference held May 22–24 in New York City. Over 50 retailers and brands presented to an audience of money managers and institutional investors eager for insight into the companies' growth and profitability plans and execution against them.
The retailer executives' wide-ranging commentary touched here and there on their technology investment strategies. Most were eager to delve a little deeper during audience Q&A to draw the connection — which most easily made — between their technology investment priorities and their business plans to achieve key financial metrics — revenue, gross margins, operating income, and EBITDA — as well as to support their customer engagement and omnichannel strategies.
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