Perspective: A Closer Look at Mobility in Retail
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This IDC Retail Insights Perspective discusses some of our thematic findings, ahead of a more in-depth survey report and a perspective, related to some significant research on mobility in retail that we've just completed. Based on the feedback from survey respondents along with a series of executive interviews with retailers, we are seeing that retailers have identified mobility as a core focus of technology investments for 2012 and beyond. They are looking to mobility to enable new business processes across the organization, from engaging the customer, to empowering associates, to enabling management to be more responsive to business and customer needs. The retailers that are really driving these initiatives forward have made mobility a strategic initiative to drive customer engagement.
IDC Retail Insights: Retail IT Infrastructure Strategies , IDC Retail Insights: Retail Store, Channel, and Consumer Strategies , IDC Retail Insights: Retail Supply Chain, Sourcing and Product Life-Cycle Management Strategies
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