Perspective: Digital Wallet and Electronic Payment — How to Make Sense of the Providers and Ecosytem, and the Impact of Technologies Including NFC
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This IDC Retail Insights Perspective takes a closer look at the state of the digital wallet market, what we believe the consumer wants, NFC's potential place in this equation, and what retailers need to watch for to respond to possible market developments. Digital wallet is making headlines everywhere lately. As electronic payment providers, mobile phone carriers, banks, and retailers themselves battle for a piece of the transactions related to the emerging digital wallet, the real question remains — What do consumers want?
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