Business Strategy: Mobile and Social Media Commerce in the 2010 Holiday Shopping Season
|Authors:||Greg Girard, Holly Brown|
|Document Type||Business Strategy|
|Number of Pages||29|
|Number of Figures||15|
This IDC Retail Insights study analyzes the results of the Holiday Shopper Survey, conducted in September 2010. With smartphones, shoppers bring their online world and social networks into the store, creating their own omnichannel shopping environment. eCommerce gave consumers visibility into any store, now mcommerce gives them visibility out of any store. Every box — retail store — has become a glass box. "Mobile shopping warriors" and "mobile shopping wannabes" are the vanguard that's changing how we shop, not just when and where we shop.
"msmcommerce introduces a new consumer shopping model that is changing how consumers shop, not simply when and where they shop, as ecommerce has already enabled," said Greg Girard, program director, Retail Merchandise Strategies at IDC Retail Insights. "It is clear that msmcommerce already has an influence on consumers' perception of brand value and their shopping intentions. We believe retailers with superior mobile and social media commerce strategies in place will have a decided advantage."
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