EMEA Retail 2011 Top 10 Predictions
|Authors:||Ivano Ortis, Luca Bonacina, Mark Walker, Uria Fiano|
|Document Type||Web Conference|
|Number of Pages||1|
As the retail industry continues to be hypercompetitive and EMEA retailers are facing strong gaps in consumer loyalty, sales channels are not only a required cost of doing business, but should also be considered as the best opportunities for retailers to achieve market differentiation. The rise of "omnichannel shopping" requires providing an immersive, superior customer experience regardless of channel. Retailers should enrich the shopping experience because customers must identify and always connect with your brand, and must not leave your physical or virtual store until their need is met. EMEA retailers of all kinds and sizes are thus required to act strategically and quickly execute compelling transformations in the shopping experience they offer across all of their sales channels, which leads to key IT implications in enterprise planning, supply chain, and customer selling systems. Join EMEA Research Director Ivano Ortis as he shares how retailers — both in developed European markets and emerging countries — can create shareholder value by driving new consumer-centric initiatives. This Web conference was held on January 28, 2011.
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