Business Strategy: Western European Customer Selling Systems Investment Trends: An IDC Retail Insights Survey
|Authors:||Luca Bonacina, Ivano Ortis|
|Document Type||Business Strategy|
|Number of Pages||29|
|Number of Figures||11|
This IDC study assesses the current adoption level and the short-term investment plans of Western European retailers regarding customer-selling systems. This study leverages and presents the key findings of the IDC Retail Insights survey, carried out in 2H11 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 240 retail companies with more than 20 employees.
"Retailers are trying to increase sales productivity as much as possible by implementing an omnichannel strategy that includes also customer-selling systems. The advent of the omnichannel store is not that far away," said Ivano Ortis, international head, IDC Retail Insights. "This is coherent with the overall findings of the IDC Retail Insights' annual survey — the traditional technologies will be mostly maintained, waiting for the next big change, while new customer-selling systems will be increasingly adopted in 2012, preparing the red carpet for the omnichannel store in the upcoming years," said Luca Bonacina, research analyst, IDC Retail Insights.
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