Document Overview

Business Strategy: Online Retailing in Central and Eastern Europe


Authors: Hana Chmelova, Mark Yates
Document #CEMA19265
PublishedDecember, 2012
Document TypeBusiness Strategy
Number of Pages     26
Number of Figures     5

Overview

This IDC Retail Insights study provides an overview of the online retail market in Central and Eastern Europe, its development and trends over the past few years, and country overviews and profiles of key market players in each country. The study also discusses consumer attitudes to purchasing over the Internet and other trends and attributes impacting the CEE online retail market, such as the penetration of the Internet and mobile devices, preferred payment and delivery methods, and the use of technology and services specific to online retailing.

"We can see two specific aspects on CEE ecommerce markets. The line between a pure-play and an omnichannel retailer is blurred. To attract clients and allow for tactical experience with products, online retailers have been opening showrooms in CEE countries, particularly in remote regions, which has directly influenced customer satisfaction. In addition, the region is unique in the sense that local online merchants dominate the markets. Their ability to cater to consumers' whims in the local language has effectively blocked the major international names from gaining a foothold." – Senior Research Analyst Hana Chmelova, IDC CEMA

IDC Retail Insights Opinion | In This Study | Situation Overview | The Approach | Future Outlook | Essential Guidance | Learn More

Subscriptions Covered:

IDC Retail Insights: European Retail IT Strategies

Companies Covered:

PayPal Pte. Ltd., Empikgroup, Allegro Development Corporation, Bankier.pl S.A., Extreme Digital Ltd., allegroup.hu Ltd., Hewlett-Packard Company, Acton Capital Partners GmbH, ALZA Corporation, NEO24.PL Sp. z oo, Internet Mall AS, Intel Corporation, Groupon, Inc., Internet Retail Inc., AMAZON.COM, INC., Ecommerce Technology Ltd, Microsoft Corporation, Gielda Papierow Wartosciowych w Warszawie S.A., EBAY INC., ALLEGRO FINANS ASA, Gumon Bratislava as, TESCO PLC, ELECTRO.pl Sp. z oo, Brandt Inc, VATERA BV(IEUROPE CAPITAL), shop-Line Shop Plc, THE PROCTER & GAMBLE COMPANY, Bridgestone Corporation, NASPERS LIMITED

Topics Covered:

Networking and connectivity devices, eCommerce

Vertical Markets:

Consumer Marketing and Promotions, Consumer Shopping, Fast Moving Consumer Goods, Retail, Retail Global Supply Chain, Store Technology, Store and Online Shopping Experience

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