Document Overview

Best Practices: Theme and Variation: Self-Checkout the Russian Way


Authors: Natalia Vinogradova, Mark Yates
Document #CEMA19115
PublishedNovember, 2012
Document TypeBest Practices
Number of Pages     8

Overview

This study examines a self-checkout (SCO) implementation in the Russian retail market. After a quick overview of the Russian retail environment, it looks at how a well-known international chain worked closely with an SCO provider to find an unusual solution for its outlets, as well as the implications of long-term SCO development in the Russian market.

"Self-checkout is inevitable as the retail market heats up. The Russian supermarket subsector may still be developing, but it is developing fast, and competition is fierce. Chains and outlets that can rapidly adopt best practices will have the advantage in the medium to long term. SCOs are a case in point – stores deploying them now will have the kinks and details worked out when they become a required part of any supermarket." – Research Analyst Natalia Vinogradova, IDC Russia/CIS

IDC Retail Insights Opinion | In This Study | Situation Overview | The Best Practices | Future Outlook | Essential Guidance | Learn More

Subscriptions Covered:

IDC Retail Insights: Retail Store, Channel, and Consumer Strategies

Companies Covered:

Fujitsu Limited, GROUPE AUCHAN SA

Regions Covered:

North America, Russia, Western Europe

Topics Covered:

Hardware, Market intelligence, Mobility

Vertical Markets:

Consumer Marketing and Promotions, Consumer Shopping, Fast Moving Consumer Goods, Global Retailing, Retail, Retail Global Supply Chain, Store Technology, Store and Online Shopping Experience

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