Document Overview

Asia/Pacific Retail 2012 Top 10 Predictions


Authors: Ivano Ortis, Nephi Zhang, Emilie Ditton, Kumar Das
Document #AP9140605T
PublishedDecember, 2011
Document TypeTop 10 Predictions
Number of Pages     26
Number of Figures     5

Overview

This IDC Study discusses the current and future view of retail in the Asia/Pacific (AP) region. All the inputs and insights, along with strategic thought of IDC Retail Insights analysts, form the basis of our top 10 AP retail predictions for 2012.

"IDC Retail Insights anticipates that the dominant strategic theme for the AP retail industry in 2012 will be the creation of genuine brand engagements aimed at optimizing customer experience, says Ivano Ortis, head, International, IDC Retail Insights." "Strong sales growth expectations, resulting from growing demand, will continue to characterize the sector. But the biggest strategic success factor in the new year will be the ability to deliver immersive brand experiences based on strategic objectives, and to leverage omni-channel supply network and merchandising design principles. As a result, successful execution of customer-centric IT strategies will dominate retail IT agendas in AP. To the retailers that are investing in point of sales (POS), we recommend that they implement points of socialization based on an omni-channel, orchestration, and optimization (O3) platform."

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